Elena’s Story

Born and raised in Gozo, Malta, ever since she was a child, Elena was thrilled by the scissors in the hair salons every time she walked past a hairdresser. Admiring the work of the professionals back then led her to start working for Toni & Guy (the main sponsor for London Fashion week) when she was only 15. Fast forward 5 years, she joined Toni & Guy’s London Academy for a cutting course that later on resulted in her mind-blowing professional growth, mastering all the industry-leading techniques.
Then, she started working as a hairstylist for a first-class hair salon in Soho, Manhattan where she worked with celebrities, participated in shoots for different magazines and the glamorous New York Fashion Week.
After 6 years of city life and priceless experiences, she decided to come back to her beloved Malta, establishing her own brand and implementing everything she had learned in London and New York. Bringing the highest industry standards to the heart of Sliema, Malta.


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